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October 11, 2007

Pop idol to be "ethical"

The producers of hot new Chinese television series Happy Boy are being super-careful with their Mandarin version of American Idol, itself a copy of UK show Pop Idol. Happy Boy is an all-guys version of Super Girl, a competition for Chinese female singers said to have attracted 400 million mainland viewers: that’s more than the entire population of the United States.
            The producers of Happy Boy know they have a winning format. But the broadcasting authorities issued an edict telling them that songs must be healthy and ethically inspiring, judges are banned from humiliating the contestants (which proved to be the big sales point in other versions of the show), and stars must display “no weirdness”. That last point would instantly put the vast majority of Western pop stars out of the running. This isn’t going to be Pop Idol as seen elsewhere on the planet.

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